I did logo and merchandise design for the Tufts Singapore Students Association. The logo combines the silhouettes of an elephant and a lion, the respective mascots of Tufts University and Singapore.
As the President of the Tufts Singapore Students Association, I also chose to place a greater emphasis on the organization's branding and image to strengthen our presence on campus. By creating our own logo and using it in our various marketing collateral and merchandise, events we organize or host can be immediately recognized as a Singapore Students Association event.
